Results for "Case Study"
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50 results
Episodes
StandardSummaries onlyHow B2B Marketers Use Case Studies in the Enterprise Sales Cycle
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 9, 2026
In this episode, Lucas and Luna dive into the art of using customer case studies to accelerate enterprise deals. They break down why a single case study can be more persuasive than a stack of datasheets, and walk through…
StandardSummaries onlyCase Study: FDA’s New Expectation for Use-Related Risk in Medical Device Submissions
Let's Talk Risk! Podcast· Case Study· Jun 19, 2026
You cannot reverse engineer your human factors regulatory strategy at the 11th hour.FDA’s new human factors guidance is not just about what goes into a marketing submission. It changes the way teams need to think about u…
StandardSummaries onlyVitamins vs. Technocracy: Lessons from MK-7
Minor Issues· Oct 4, 2025
On the latest episode of Minor Issues, Mark Thornton uses vitamin K2 (MK-7) as a case study in how technocracy goes wrong, elevating cutting-edge findings and bureaucracy over experience, incentives, and real-world diets…
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Case Study: Why FDA Cybersecurity Expectations Are Really QMS Expectations
Let's Talk Risk! Podcast· Case Study· Jul 10, 2026
You cannot bolt cybersecurity onto a medical device at the end of development.FDA’s cybersecurity guidance makes a clear shift: cyber risk is now a quality system issue, a patient safety issue, and a lifecycle management…
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Case Study: What AI/ML Device Recalls Reveal About Emerging Risks
Let's Talk Risk! Podcast· Case Study· Sep 8, 2025
Note: this is an updated version of the original article first published on Sep 8. It has been corrected for an error in the number of AI/ML enabled medical devices cleared by the FDA mentioned in the original article.In…
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Case Study: Contrasting U.S. and EU Approaches to AI Regulation
Let's Talk Risk! Podcast· Case Study· Aug 25, 2025
In this audio brief, we unpack the rapidly evolving AI regulatory landscape in the U.S. and EU. While the U.S. emphasizes rapid innovation with lighter-touch oversight, the EU is implementing a strict, risk-based framewo…
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Case Study: Comparing EU and FDA Cybersecurity Guidance for Medical Devices
Let's Talk Risk! Podcast· Case Study· Sep 22, 2025
In this audio brief, We unpack an academic study that compares the EU’s MDCG 2019-16 and the FDA’s cybersecurity guidance, benchmarking them against international best practices. Both documents cover the basics, but each…
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Case Study: How Patient Preference Data Rescued a High-Risk Device
Let's Talk Risk! Podcast· Case Study· Apr 10, 2026
Imagine you are running a pivotal clinical trial for a novel implant. The data comes back, and it is rough: 80% of your patients have suffered a serious adverse event, and 40% have developed acute kidney injury.If you ar…
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Case Study: When Clues to a Future Recall Hide in Plain Sight
Let's Talk Risk! Podcast· Case Study· Aug 11, 2025
In this audio brief, we unpack a recent Class I recall of Medtronic's Newport HT70 and HT70 Plus ventilators. These portable ventilators posed a grave risk—shutting down unexpectedly, potentially endangering patients on …
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Case Study: The WATCHMAN TruSeal Recall and the Hidden Risk of Procedural Variation
Let's Talk Risk! Podcast· Case Study· Oct 20, 2025
In this audio brief, we unpack a recent Class I recalls of the Boston Scientific Watchman TruSeal Access System. What began as a rare but catastrophic risk of air embolism evolved into a global procedural-safety lesson f…
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How B2B Marketers Use Customer Reference Programs to Close Enterprise Deals
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 6, 2026
In this episode, Lucas and Luna dive into the mechanics of customer reference programs for B2B enterprise sales. They break down a case study from a cybersecurity company that used a structured reference program to short…
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How B2B Marketers Use Video Case Studies in Enterprise Deals
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 28, 2026
In this episode, Lucas and Luna dive into the power of video case studies in enterprise B2B sales. They discuss why 89% of B2B buyers say case studies influence purchase decisions, and how video formats can boost convers…
StandardSummaries onlyMeasuring, Monitoring and Modeling Concrete Properties
Civil Engineering Made Simple· May 6, 2026
Examines the measurement, monitoring, and modeling of concrete properties. Dedicated to Professor Surendra P. Shah, the text focuses on technical advancements in high-performance cementitious composites and innovative bu…
courses
StandardSummaries onlyInternational Baccalaureate Business and Management
Book Shelter· Jul 2, 2026
Include the official Answer Pack, which provides teachers with suggested mark schemes and model responses for over 200 case study questions. Specific excerpts illustrate core business concepts such as revenue versus cost…
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How B2B Marketers Use Contract Intelligence to Shorten Enterprise Sales Cycles
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 13, 2026
Episode 112 of B2B Marketing with Fexingo: Lucas and Luna explore how contract intelligence — specifically AI-powered analysis of existing enterprise agreements — helps B2B marketers identify renewal triggers, compliance…
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How B2B Marketers Use AI to Personalize at Scale for Enterprise
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 30, 2026
In this episode, Lucas and Luna explore how B2B marketers are deploying AI-powered personalization engines to tailor content, email, and web experiences for hundreds of enterprise accounts without manual effort. They dis…
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How B2B Marketers Use Predictive Lead Scoring for Enterprise Sales
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 1, 2026
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into predictive lead scoring and its impact on enterprise sales cycles. Using a case study from a mid-market SaaS company called CloudBridge Analytics, t…
machine-learning 
StandardSummaries onlyWorkday’s Last Workday? AI and the Future of Enterprise Software
The a16z Show· Apr 30, 2026
Elena Burger speaks with Joe Schmidt, partner on the enterprise team at a16z, about the future of enterprise software in the age of AI. Using Workday as a case study, they discuss why many of today’s most important enter…
ai
StandardSummaries onlyThe Underrated Money Making Skill In 2026
My First Million· Mar 27, 2026
*Get Sam's top 7 books for entrepreneurs (+ his reading strategy):* https://clickhubspot.com/gdms Episode 809: Sam Parr ( https://x.com/theSamParr ) teaches the one skill you need to know to become irreplaceable in the a…
ai
StandardSummaries onlyLearning Robotics Using Python
CyberSecurity Summary· May 21, 2026
A comprehensive guide for designing and building autonomous mobile robots. The material focuses on a specific case study of a service robot named ChefBot, detailing its progression from initial hardware requirements to m…
StandardSummaries onlyFrom 3:21 to Sub 3… in Zone 2
All In Run Club Podcast - by Lee Grantham· Feb 25, 2026
📞 Ready to PR your next race? Book a free 15-minute Performance Call to see if there's a coaching match: http://coaching.allin.run/call0:00 3:21 to 2:56 Marathon Breakthrough (Sub-3 Marathon Case Study)0:20 Sub-3 Marath…
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Data Wrangling with JavaScript
CyberSecurity Summary· Jul 19, 2026
A comprehensive guide for JavaScript developers to acquire, clean, and analyze data without needing to switch to other programming languages like Python. The text outlines a systematic data-wrangling process, including s…
StandardSummaries onlyHow Sales Reps Can Use Generative AI to Craft Better Emails
Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams· Lucas· Jun 12, 2026
Episode 48 of Sales Leadership with Fexingo: Lucas and Luna dive into how generative AI is transforming sales email outreach. They discuss a real case study from a mid-market SaaS company that used GPT-4 to A/B test 5,00…
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How Sales Reps Can Use Buyer Personas to Shorten the Sales Cycle
Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams· Lucas· Jun 19, 2026
Lucas and Luna explore how detailed buyer personas can help sales reps qualify faster, personalize outreach, and shorten the average deal cycle. They dive into a case study from a B2B SaaS company that cut its sales cycl…
StandardSummaries onlyHow to Answer a Brainteaser Interview Question
Interview Prep with Fexingo: Behavioral Questions, Case Studies, and Hiring Manager Insights· Lucas· Jul 20, 2026
In this episode of Interview Prep with Fexingo, hosts Lucas and Luna tackle the dreaded brainteaser interview question. Using the classic 'Why are manhole covers round?' as a case study, Lucas breaks down a three-step fr…
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How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 12, 2026
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use buyer intent signals—like content consumption, event attendance, and product page visits—to trigger timely sales outrea…
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How B2B Marketers Use Customer Advisory Boards to Close Enterprise Deals
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 1, 2026
In this episode, Lucas and Luna explore how B2B marketers leverage customer advisory boards (CABs) to accelerate enterprise deal cycles and deepen account relationships. They break down the specific structure of a high-i…
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How B2B Marketers Use Tiered SLAs to Accelerate Enterprise Deals
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 17, 2026
Lucas and Luna break down how tiered service-level agreements can accelerate enterprise deal cycles by reducing legal friction and aligning expectations early. Using a case study of a mid-market cybersecurity firm that c…
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Partner Co-Marketing Opens Enterprise Accounts
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 29, 2026
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how partner co-marketing helps B2B companies break into large enterprise accounts faster. Using Snowflake’s partnership with Accenture’s industry prac…
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How B2B Marketers Use Win-Loss Analysis to Close More Deals
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 26, 2026
Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of interviewing buyers who chose you or a competitor to uncover why deals close or slip. Lucas and Luna break down a case st…
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Why Sales Reps Should Prospect on LinkedIn Not Email
Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams· Lucas· Jun 11, 2026
Lucas and Luna dive into the shift from cold email to LinkedIn prospecting for B2B sales reps. They analyze a case study of a SaaS company that increased reply rates by 300 percent by replacing cold emails with personali…
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How Top Sales Reps Build Internal Champions to Close Deals
Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams· Lucas· Jul 30, 2026
Lucas and Luna explore the critical role of the internal champion in B2B sales. They discuss how top reps identify the right person inside a prospect's organization who can push the deal forward—someone who asks sharp qu…
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How B2B Marketers Use Review Sites to Win Enterprise Deals
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 20, 2026
Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius into competitive weapons for enterprise sales. They unpack a case study: a cybersecurity company that used review conte…
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Zero-Party Data Strategy for B2B Enterprise Marketing
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 30, 2026
In this episode, Lucas and Luna explore how enterprise marketers are shifting from third-party cookies to zero-party data — information buyers voluntarily share. They break down a case study of a cybersecurity vendor tha…
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How B2B Marketers Use Land-and-Expand to Grow Enterprise Accounts
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 24, 2026
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the land-and-expand strategy for enterprise accounts. Using Salesforce's early days with Wyse Technology as a case study, they break down how a smal…
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How B2B Marketers Use Freemium to Unlock Enterprise Deals
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 30, 2026
Episode 84 of B2B Marketing with Fexingo. Lucas and Luna dive into the freemium-to-enterprise playbook, using Calendly as a case study. Calendly's free tier captured 10 million users before the company ever hired a sales…
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How to Answer Tell Me About a Time You Had to Make a Tough Decision
Interview Prep with Fexingo: Behavioral Questions, Case Studies, and Hiring Manager Insights· Lucas· Jul 1, 2026
In this episode of Interview Prep with Fexingo, Lucas and Luna dive into one of the most common yet tricky behavioral interview questions: 'Tell me about a time you had to make a tough decision.' They break down the STAR…
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How to Answer the Where Do You See Yourself in Five Years Question
Interview Prep with Fexingo: Behavioral Questions, Case Studies, and Hiring Manager Insights· Lucas· Jul 18, 2026
Lucas and Luna tackle one of the trickiest interview questions: 'Where do you see yourself in five years?' They break down why hiring managers ask it, how to avoid the trap of sounding either too vague or too rigid, and …
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How to Answer the What Are Your Salary Expectations Question
Interview Prep with Fexingo: Behavioral Questions, Case Studies, and Hiring Manager Insights· Lucas· Jul 13, 2026
In this episode of Interview Prep with Fexingo, Lucas and Luna tackle one of the most nerve-wracking questions in any job interview: 'What are your salary expectations?' They break down a specific case study from a marke…
StandardSummaries onlySaturday Coffee Talk (6/6/26)
The World’s Okayest Medic Podcast· Jun 6, 2026
Listener discretion is advised!!! References: Gabayan, G. Z., Gould, M. K., Weiss, R. E., Patel, N., Donkor, K. A., Chiu, V. Y., Yiu, S. C., Jones, J. P., Hoffman, J. R., & Sarkisian, C. A. (2016). Poor Outcomes After Em…
health
StandardSummaries only3 Things Your Ingredient Supplier Could be Doing For You- A Kombucha Case Study
Scaling Your Healthy Food Product· Jul 31, 2026
#80 Most product developers treat their ingredient supplier as a line item. This week, we break down three things a good supplier can actually do for you — ingredient interaction insights, flavor compatibility guidance, …
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How B2B Marketers Use White Glove Onboarding to Retain Enterprise Accounts
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 22, 2026
Enterprise B2B marketers spend heavily on demand generation, but churn erodes the ROI. In this episode, Lucas and Luna explore how a dedicated white glove onboarding program — assigning a customer success manager to guid…
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Why B2B Marketers Should Sell Through Slack Communities
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 12, 2026
In this episode, Lucas and Luna explore how B2B marketers are using Slack communities as a direct sales and demand generation channel. They break down the specific mechanics: how to structure a community for enterprise b…
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How Sales Reps Can Use the Foot-in-the-Door Technique
Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams· Lucas· Jun 29, 2026
Episode 82 of Sales Leadership with Fexingo digs into the foot-in-the-door technique — the classic psychology of starting small to land big deals. Lucas and Luna break down how a simple low-commitment ask can prime a pro…
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How AI Is Reshaping B2B Content Syndication
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 29, 2026
In episode 82 of B2B Marketing with Fexingo, Lucas and Luna dive into the evolving world of content syndication for enterprise demand gen. They explore how AI-powered platforms like Demandbase are moving beyond tradition…
ai 
StandardSummaries onlyOdell's Clinical Problem Solving in Dentistry
Dentistry Made Simple· Jun 15, 2026
A comprehensive professional resource designed to help dental practitioners and students navigate complex clinical scenarios. Edited by Avijit Banerjee and Selvam Thavaraj, the text utilizes a case-based learning format …
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How B2B Marketers Use ABM Orchestration Engines
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 13, 2026
In the 50th episode of B2B Marketing with Fexingo, Lucas and Luna dive into ABM orchestration engines — the software layer that sequences personalized touches across channels for target accounts. Lucas explains how tools…
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How Sales Reps Can Recover From a Deal They Never Should Have Won
Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams· Lucas· Jun 10, 2026
Episode 43 of Sales Leadership with Fexingo. Lucas and Luna dissect a counterintuitive sales scenario: the deal that closes too easily. When a prospect says yes in the first meeting, most reps celebrate. But Lucas argues…
