Results for "marketing"

The Healthtech Marketing Show: From the Archive: Building an AI-First Marketing Team

Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com· The Healthtech Marketing Show· Sep 11, 2026

From the Archive: Building an AI-First Marketing Team How do you build an AI-first marketing team from the ground up, and get legal, compliance, and a skeptical staff on board with you? On this encore episode host Adam T…

The Healthtech Marketing Show: The State of Healthtech Marketing: Mid Year Check In

Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com· The Healthtech Marketing Show· Jul 20, 2026

The State of Healthtech Marketing – Mid-Year Check-in Over the last month, host Adam Turinas has spoken with more than 30 health tech marketing leaders who are part of the Healthtech Marketing Network. He wanted to hear …

The Healthtech Marketing Show: How AI Aligned Marketing and Sales in Seven Months

Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com· The Healthtech Marketing Show· Jul 24, 2026

How AI Aligned Marketing and Sales in Seven Months If you have ever felt like your marketing and sales teams are speaking two different languages, or that your best customer stories are locked away in someone’s inbox ins…

How B2B Marketers Use Customer Marketing for Expansion

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 2, 2026

Episode 88 of B2B Marketing with Fexingo explores how B2B marketers use customer marketing to drive expansion revenue in enterprise accounts. Lucas and Luna break down the difference between customer success and customer…

How B2B Marketers Use Customer Marketing to Retain Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 24, 2026

In this Fexingo B2B Marketing episode, Lucas and Luna explore how customer marketing can be a strategic lever for retaining and expanding enterprise accounts. They dig into a real case: a cybersecurity firm that cut chur…

How B2B Marketers Use Account Based Marketing to Shorten Enterprise Sales Cycles

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 18, 2026

In episode 163 of B2B Marketing with Fexingo, Lucas and Luna dive into how account-based marketing (ABM) can compress the notoriously long enterprise sales cycle. Using the example of a fictional cybersecurity firm that …

How B2B Marketers Use Marketing Qualified Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 14, 2026

In Episode 159 of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers are shifting from leads to marketing qualified accounts, or MQAs. They break down the difference between MQA and MQL, why account-bas…

How B2B Marketers Use Partner Co-Marketing to Drive Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 15, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the power of partner co-marketing for enterprise demand generation. They break down how a cybersecurity startup, SecureStream, used a joint webinar …

How B2B Marketers Use Sales and Marketing SDR Handoff SLAs

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 17, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle a pain point every enterprise marketer knows: the handoff from marketing-qualified lead to sales development rep. They drill into the specific mechanic…

Partner Co-Marketing Opens Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 29, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how partner co-marketing helps B2B companies break into large enterprise accounts faster. Using Snowflake’s partnership with Accenture’s industry prac…

How Marketing for the Government Works

Defense Tech Podcast· Jun 12, 2025

What is it like to market for the Government? Join in this episode with special guest Civilian Jillian who shares what she’s learned from transitioning from civilian roles to marketing for high-impact Government projects…

Attention Driven Marketing - Nathan French

ALL IN Practice Growth Podcast· Sep 29, 2021

Nathan French, co-founder of Attention Driven Marketing joins your host, Shane McElroy (@implantmba), for episode 78 of the podcast. Nate and Shane dive into the topics of story telling through video marketing. They dive…

How B2B Marketers Fix Broken Account-Based Selling

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Sep 9, 2026

We dissect why account-based marketing fails when sales and marketing teams speak different languages, using a real-world case where misaligned incentives killed a sixty-million-dollar pipeline. Lucas and Luna break down…

The Healthtech Marketing Show: Building an AI Lead Scoring System That Boosted Conversion by 70%

Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com· The Healthtech Marketing Show· Aug 23, 2026

Building an AI Lead Scoring System That Boosted Conversion by 70% Your marketing engine is generating leads, but how do you know which ones are actually worth handing to sales? That is the question at the heart of this e…

How B2B Marketers Use Deal Desks to Win Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 11, 2026

Episode 156 of B2B Marketing with Fexingo dives into the deal desk—the cross-functional nerve center that decides which enterprise deals get resources and which get killed. Lucas and Luna break down how a modern deal des…

How B2B Marketers Use Dark Social to Unlock Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 15, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle one of the most elusive problems in enterprise marketing: dark social — the private channels where deals actually get discussed but marketers can't see…

How B2B Marketers Use Win/Loss Analysis to Refine Enterprise Strategy

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 15, 2026

In episode 160 of B2B Marketing with Fexingo, Lucas and Luna dissect the discipline of win/loss analysis in enterprise B2B marketing. They explore why so many companies treat it as a post-mortem rather than a strategic a…

Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

My First Million· Ogilvy Adman· Jul 27, 2026

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Ror…

How B2B Marketers Use Win-Loss Analysis to Sharpen Enterprise Messaging

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 25, 2026

Episode 134 of B2B Marketing with Fexingo dives into competitive win/loss analysis as a tool to improve pipeline quality and enterprise messaging. Lucas and Luna explore how systematically debriefing lost deals—and even …

How B2B Marketers Use Predictive Analytics to Forecast Account Churn

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 11, 2026

In episode 107 of B2B Marketing with Fexingo, Lucas and Luna break down how predictive analytics can forecast account-level churn in enterprise SaaS. Using the example of a mid-market CRM company that built a churn risk …

How B2B Marketers Use Expansion Revenue After the First Deal

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 9, 2026

Most B2B marketing teams obsess over landing the first enterprise deal. But the real leverage sits in the existing customer base. In this episode, Lucas and Luna break down how one cloud-analytics company — call it DataF…

How B2B Marketers Use Digital Experience Platforms for Enterprise ABM

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 8, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers use digital experience platforms (DXPs) to power account-based marketing at scale. They break down the difference between…

How B2B Marketers Use Partner-Led Growth for Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 4, 2026

Episode 93 of B2B Marketing with Fexingo explores partner-led growth — a model where B2B companies leverage channel partners not just for distribution but for co-selling, co-marketing, and co-innovation to win enterprise…

How B2B Marketers Use Revenue Orchestration Platforms

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 19, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchestration platforms - the software layer that connects marketing automation, CRM, and sales engagement tools to coordinate …

How B2B Marketers Use Deal Desks to Close Complex Sales

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 12, 2026

Episode 46 of B2B Marketing with Fexingo dives into the deal desk — the cross-functional team that emerges late in complex enterprise sales to approve discounts, bundle pricing, and contract terms. Lucas and Luna break d…

20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch· Jan 31, 2026

Omer Shai serves as the CMO at Wix. Shai leads a team of over 400 people and is responsible for the company's global online and offline marketing activity, which boasts an incredible growth of approximately 3 million new…

The AI Marketing Problem

Fallthrough· Kris Brandow· Nov 20, 2025

The tech industry is terrible at marketing things. From AI to Blockchain to Git, we constantly miss the actual innovation by looking too closely at the surface level. In this episode, Kris is joined by the full panel of …

#2148 - Gad Saad

The Joe Rogan Experience· Gad Saad· May 9, 2024

Gad Saad is Professor of Marketing at Concordia University, and an expert in the application of evolutionary psychology in marketing and consumer behavior. He is the host of "The Saad Truth with Dr. Saad" podcast, and th…

How To Build A Revenue Engine That Actually Scales

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Sep 11, 2026

Enterprise demand generation is broken because teams confuse activity with outcome. We look at the specific operational shift required to move from lead volume to pipeline certainty. The case study centers on how a mid-m…

How B2B Marketers Use Trigger Events to Win Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Sep 8, 2026

Enterprise sales cycles are no longer driven by cold outreach but by specific organizational changes. This episode explores how marketing teams can leverage trigger events — like executive turnover, funding rounds, or pr…

Why B2B Marketers Fail at Cross-Selling

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Sep 6, 2026

Enterprise growth rarely comes from new logos; it comes from expanding existing relationships, yet most marketing teams treat cross-selling like a second-class citizen. We dissect why the gap between sales and marketing …

How B2B Marketers Use Product Led Sales to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 21, 2026

In episode 166 of B2B Marketing with Fexingo, Lucas and Luna explore how product-led sales is reshaping enterprise demand generation and long sales cycles. They dissect the rise of the product-qualified lead (PQL) and th…

How B2B Marketers Use Customer Obsession to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 20, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a counterintuitive strategy for winning enterprise deals: customer obsession. They explore how a Customer Success-led 'voice of customer' program at …

How B2B Marketers Use Sales Intelligence to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 19, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how sales intelligence platforms are reshaping enterprise demand generation. They dive into a specific case: a cybersecurity company that used firmogr…

20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch· Matt Swulinski· Aug 15, 2026

Matt Swulinski is one of the best growth leaders in AI. He is currently Head of Growth at Viktor, the Accel-backed AI coworker. Previously, he was Head of Growth at Wispr Flow, where he was marketing hire #1 and built th…

What's My Tagline?: Saul Marquez, Founder Outcomes Rocket

Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com· Aug 5, 2026

On this episode, Carol Flagg is joined by Saul Marquez, Founder and CEO of Outcomes Rocket. Saul recently led a survey of more than 800 marketing professionals to better understand how organizations are using podcasts as…

How B2B Marketers Use Customer Marketing to Retain and Expand

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 2, 2026

In this episode, Lucas and Luna explore customer marketing as an often-overlooked growth engine for enterprise B2B. They use the example of a global cloud infrastructure provider that saw a 22 percent uplift in expansion…

How B2B Marketers Use Land-and-Expand to Grow Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 24, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the land-and-expand strategy for enterprise accounts. Using Salesforce's early days with Wyse Technology as a case study, they break down how a smal…

How B2B Marketers Use Dark Funnels to Capture Hidden Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 16, 2026

Episode 55 of B2B Marketing with Fexingo dives into dark funnels—the un-tracked channels where enterprise buyers research before engaging sales. Lucas and Luna dissect a real case: how a cybersecurity SaaS company discov…

Snoball Effect: How Landon Taylor Built a Referral Machine for Home Services

Grow Your Moving Company· Snoball Effect· Aug 1, 2025

In this episode, Wade sits down with serial entrepreneur Landon Taylor, the founder of Snoball—a cutting-edge word-of-mouth marketing platform revolutionizing how home service companies acquire customers. Landon's journe…

How B2B Marketers Use Economic Buyer Mapping

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Sep 3, 2026

Enterprise deals stall not because of product fit, but because marketing targets the wrong person. This episode dissects why targeting only the champion fails and how mapping the economic buyer changes deal velocity. We …

Why B2B Marketers Must Fix Their First Touch Attribution

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Sep 2, 2026

Enterprise sales cycles are lengthening, yet most B2B marketing teams still measure success by the last click. Lucas and Luna explore why this attribution gap is costing companies millions in wasted spend. They examine h…

How B2B Marketers Use White Space Analysis to Map Enterprise Account Growth

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 31, 2026

In episode 176 of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — the discipline of mapping what an enterprise account hasn't bought yet and turning that map into a growth plan. They discuss a…

How B2B Marketers Use Intent Data to Prioritize Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 29, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers use intent data to prioritize enterprise accounts and shorten sales cycles. They break down the difference between first-party and t…

How B2B Marketers Use the Champion to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 27, 2026

In episode 172 of B2B Marketing with Fexingo, Lucas and Luna drill into the single most underrated asset in the enterprise sales cycle: the internal champion. They unpack a real-world scenario from a $40 million software…

How B2B Marketers Use Economic Buyer Interviews to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 26, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a tactic that often gets overlooked in enterprise demand gen: interviewing the economic buyer. They walk through a real case from a cybersecurity sof…

How B2B Marketers Use Pricing Strategy to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 25, 2026

Episode 170 of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles. Lucas and Luna dive into pricing strategy as a competitive weapon in enterprise deals. They unpack the 'value-based pricing' a…

How B2B Marketers Use Value Engineering to Justify Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 23, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers are using value engineering to build a business case that stands up to procurement scrutiny. They dissect a real-world example: a cy…

How B2B Marketers Use Dark Funnels to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 17, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore the concept of dark funnels—the hidden, private channels where enterprise buying decisions actually happen. They break down how B2B marketers can iden…

How B2B Marketers Use Revenue Waterfalls to Diagnose Enterprise Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 12, 2026

Episode 157 of B2B Marketing with Fexingo digs into the revenue waterfall — the diagnostic framework that shows exactly where enterprise pipeline leaks. Lucas and Luna walk through a concrete example: a fictional softwar…