Results for "marketing"

How B2B Marketers Use Customer Marketing for Expansion

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 2, 2026

Episode 88 of B2B Marketing with Fexingo explores how B2B marketers use customer marketing to drive expansion revenue in enterprise accounts. Lucas and Luna break down the difference between customer success and customer…

How B2B Marketers Use Partner Co-Marketing to Drive Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 15, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the power of partner co-marketing for enterprise demand generation. They break down how a cybersecurity startup, SecureStream, used a joint webinar …

How B2B Marketers Use Sales and Marketing SDR Handoff SLAs

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 17, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle a pain point every enterprise marketer knows: the handoff from marketing-qualified lead to sales development rep. They drill into the specific mechanic…

Partner Co-Marketing Opens Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 29, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how partner co-marketing helps B2B companies break into large enterprise accounts faster. Using Snowflake’s partnership with Accenture’s industry prac…

How Marketing for the Government Works

Defense Tech Podcast· Jun 12, 2025

What is it like to market for the Government? Join in this episode with special guest Civilian Jillian who shares what she’s learned from transitioning from civilian roles to marketing for high-impact Government projects…

Attention Driven Marketing - Nathan French

ALL IN Practice Growth Podcast· Sep 29, 2021

Nathan French, co-founder of Attention Driven Marketing joins your host, Shane McElroy (@implantmba), for episode 78 of the podcast. Nate and Shane dive into the topics of story telling through video marketing. They dive…

How B2B Marketers Use Dark Social to Unlock Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 15, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle one of the most elusive problems in enterprise marketing: dark social — the private channels where deals actually get discussed but marketers can't see…

Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

My First Million· Ogilvy Adman· Jul 27, 2026

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Ror…

How B2B Marketers Use Win-Loss Analysis to Sharpen Enterprise Messaging

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 25, 2026

Episode 134 of B2B Marketing with Fexingo dives into competitive win/loss analysis as a tool to improve pipeline quality and enterprise messaging. Lucas and Luna explore how systematically debriefing lost deals—and even …

How B2B Marketers Use Predictive Analytics to Forecast Account Churn

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 11, 2026

In episode 107 of B2B Marketing with Fexingo, Lucas and Luna break down how predictive analytics can forecast account-level churn in enterprise SaaS. Using the example of a mid-market CRM company that built a churn risk …

How B2B Marketers Use Expansion Revenue After the First Deal

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 9, 2026

Most B2B marketing teams obsess over landing the first enterprise deal. But the real leverage sits in the existing customer base. In this episode, Lucas and Luna break down how one cloud-analytics company — call it DataF…

How B2B Marketers Use Digital Experience Platforms for Enterprise ABM

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 8, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers use digital experience platforms (DXPs) to power account-based marketing at scale. They break down the difference between…

How B2B Marketers Use Partner-Led Growth for Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 4, 2026

Episode 93 of B2B Marketing with Fexingo explores partner-led growth — a model where B2B companies leverage channel partners not just for distribution but for co-selling, co-marketing, and co-innovation to win enterprise…

How B2B Marketers Use Revenue Orchestration Platforms

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 19, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchestration platforms - the software layer that connects marketing automation, CRM, and sales engagement tools to coordinate …

How B2B Marketers Use Deal Desks to Close Complex Sales

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 12, 2026

Episode 46 of B2B Marketing with Fexingo dives into the deal desk — the cross-functional team that emerges late in complex enterprise sales to approve discounts, bundle pricing, and contract terms. Lucas and Luna break d…

20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch· Jan 31, 2026

Omer Shai serves as the CMO at Wix. Shai leads a team of over 400 people and is responsible for the company's global online and offline marketing activity, which boasts an incredible growth of approximately 3 million new…

#2148 - Gad Saad

The Joe Rogan Experience· Gad Saad· May 9, 2024

Gad Saad is Professor of Marketing at Concordia University, and an expert in the application of evolutionary psychology in marketing and consumer behavior. He is the host of "The Saad Truth with Dr. Saad" podcast, and th…

How B2B Marketers Use Land-and-Expand to Grow Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 24, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the land-and-expand strategy for enterprise accounts. Using Salesforce's early days with Wyse Technology as a case study, they break down how a smal…

How B2B Marketers Use Dark Funnels to Capture Hidden Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 16, 2026

Episode 55 of B2B Marketing with Fexingo dives into dark funnels—the un-tracked channels where enterprise buyers research before engaging sales. Lucas and Luna dissect a real case: how a cybersecurity SaaS company discov…

How B2B Marketers Use Content Syndication for Enterprise Leads

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 30, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into content syndication as a lead generation tactic for long enterprise sales cycles. They break down how a cybersecurity startup used syndicated whitep…

How B2B Marketers Use Competitive Intelligence to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 28, 2026

Episode 140 explores how B2B marketing teams leverage competitive intelligence to outmaneuver rivals in long enterprise sales cycles. We look at a real example of a SaaS company that used competitor weak points to close …

How B2B Marketers Use Interactive Content to Generate Enterprise Leads

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 28, 2026

Episode 139 of B2B Marketing with Fexingo explores how interactive content like ROI calculators and assessments can capture zero-party data and qualify enterprise leads. Lucas and Luna break down a real example: a fintec…

How B2B Marketers Use Sales Playbooks to Accelerate Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 27, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the art and science of sales enablement playbooks for enterprise sales. They break down why most playbooks fail—overly generic, static, and ignored—…

How Executive Branding Opens Enterprise Doors

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 27, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how executive personal branding can become a powerful demand-generation engine for enterprise sales. Using the example of Veridian Security's CEO, who…

Customer Advisory Boards Drive Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 26, 2026

Customer advisory boards are one of the most underused tools in enterprise B2B marketing. In this episode, Lucas and Luna break down how a carefully selected group of top customers can accelerate deal cycles, increase re…

How Burnout Reshapes Your Relationship with Feedback

The Burnout Podcast with Fexingo: Workplace Exhaustion, Recovery, and Sustainable Careers· Lucas· Jul 25, 2026

When Sarah, a marketing director in Chicago, hit burnout last year, she noticed something strange: even a well-intentioned suggestion from a colleague felt like a personal attack. In this episode, we explore the neurosci…

How B2B Marketers Use Gated Webinars to Build Enterprise Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 22, 2026

Episode 128 of B2B Marketing with Fexingo dives into the strategy behind gated webinars for enterprise demand generation. Lucas and Luna break down how a mid-market cybersecurity company used a series of three gated webi…

How B2B Marketers Use Dark Funnels to Find Invisible Buyers

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 20, 2026

Episode 125 of B2B Marketing with Fexingo digs into the 'dark funnel' — the hidden 70% of B2B buyer research that happens before prospects ever touch your form. Lucas and Luna explore why Forrester estimates buyers are 7…

How B2B Marketers Use Account Scoring to Prioritize Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 19, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into account scoring—the practice of ranking target accounts by their fit, intent, and engagement. Lucas breaks down the three-layer model: firmographic …

How B2B Marketers Use Partner Portals to Scale Channel Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 18, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers build and manage partner portals to scale indirect channel revenue. They break down the difference between a passive part…

How B2B Marketers Use Community-Led Growth to Drive Enterprise Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 17, 2026

In Episode 120 of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers are using community-led growth (CLG) to bypass traditional gatekeepers and generate high-quality pipeline. The hosts break dow…

How B2B Marketers Use Customer Zero to Sell Enterprise

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 16, 2026

Episode 117 of B2B Marketing with Fexingo dives into the concept of 'Customer Zero'—the idea that your first enterprise customer functions as an embedded R&D partner, not just a revenue source. Lucas and Luna unpack how …

How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 12, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use buyer intent signals—like content consumption, event attendance, and product page visits—to trigger timely sales outrea…

How B2B Marketers Use Deal Registration to Protect Channel Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 10, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how deal registration programs help vendors and partners avoid channel conflict and protect margin. They break down the mechanics: how a partner regis…

How B2B Marketers Use Net Revenue Retention to Predict Growth

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 8, 2026

Episode 100 of B2B Marketing with Fexingo: Lucas and Luna drill into Net Revenue Retention (NRR) — the metric that separates high-growth enterprise SaaS from stalled ones. They walk through how NRR is calculated, why a 1…

How B2B Marketers Use Micro-Credibility to Win Enterprise Trust

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 7, 2026

Episode 99 of B2B Marketing with Fexingo: Lucas and Luna explore how micro-credibility — small, verifiable trust signals like an ISO certification badge or a Gartner quadrant placement — can dramatically shorten enterpri…

How B2B Marketers Use Sales Sequence A-B Testing to Boost Conversion

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 7, 2026

In this episode, Lucas and Luna drill into a specific, high-leverage B2B marketing tactic that often gets overlooked: A-B testing the actual sales sequence — the email cadence, call timing, and touchpoint mix that sales …

How B2B Marketers Use First-Party Data from Community Platforms

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 6, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers are leveraging first-party data from owned community platforms to drive enterprise deals. With third-party cookies fading and intent…

How B2B Marketers Use Outcome-Based Pricing for Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 5, 2026

Episode 94 of B2B Marketing with Fexingo explores outcome-based pricing—a model where vendors get paid based on the business results they deliver, not just software access. Lucas and Luna break down a real case: a data a…

How B2B Marketers Use Community-Led Growth to Close Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 3, 2026

Episode 91 of B2B Marketing with Fexingo dives into community-led growth for enterprise sales. Lucas and Luna explore how companies like Salesforce and HubSpot use customer communities—with specific numbers: 2.5x higher …

How B2B Marketers Use First-Party Data After Cookie Deprecation

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 3, 2026

Episode 90 of B2B Marketing with Fexingo tackles the biggest shift in digital advertising: the death of third-party cookies. Lucas and Luna break down how enterprise marketers are rebuilding their demand gen strategies u…

How B2B Marketers Use Channel Partner Incentives to Drive Enterprise Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 2, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how channel partner incentives, specifically tiered rebate structures and MDF (market development funds), can drive enterprise revenue. They break dow…

How B2B Marketers Use Freemium to Unlock Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 30, 2026

Episode 84 of B2B Marketing with Fexingo. Lucas and Luna dive into the freemium-to-enterprise playbook, using Calendly as a case study. Calendly's free tier captured 10 million users before the company ever hired a sales…

How B2B Marketers Use Dark Social to Track Enterprise Buying Committees

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 29, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna unpack the hidden channel of dark social — private sharing via WhatsApp, Slack, email, and Teams that drives over 80 percent of B2B content distribution but r…

How B2B Marketers Use White Space Analysis for Account Expansion

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 27, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a systematic approach to identifying upsell and cross-sell opportunities within existing enterprise accounts. They break down…

How B2B Marketers Use Pricing Packaging to Unlock Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 27, 2026

Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based p…

How B2B Marketers Use Gong for Deal Coaching

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 26, 2026

Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the example of a 150-rep enterprise software rollout, they walk through how c…

How B2B Marketers Use Win-Loss Analysis to Close More Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 26, 2026

Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of interviewing buyers who chose you or a competitor to uncover why deals close or slip. Lucas and Luna break down a case st…

How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 25, 2026

Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders i…

How B2B Marketers Use Community-Led Growth for Enterprise Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 23, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth is reshaping enterprise demand generation. They break down how companies like Databricks and Airtable use developer communiti…