Results for "B2B"

How B2B Marketers Use Intent Data to Prioritize Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 29, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers use intent data to prioritize enterprise accounts and shorten sales cycles. They break down the difference between first-party and t…

How B2B Marketers Use Value Engineering to Justify Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 23, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers are using value engineering to build a business case that stands up to procurement scrutiny. They dissect a real-world example: a cy…

How B2B Marketers Use Win/Loss Analysis to Refine Enterprise Strategy

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 15, 2026

In episode 160 of B2B Marketing with Fexingo, Lucas and Luna dissect the discipline of win/loss analysis in enterprise B2B marketing. They explore why so many companies treat it as a post-mortem rather than a strategic a…

How B2B Marketers Use Marketing Qualified Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 14, 2026

In Episode 159 of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers are shifting from leads to marketing qualified accounts, or MQAs. They break down the difference between MQA and MQL, why account-bas…

How B2B Marketers Use Dark Funnels to Find Invisible Buyers

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 20, 2026

Episode 125 of B2B Marketing with Fexingo digs into the 'dark funnel' — the hidden 70% of B2B buyer research that happens before prospects ever touch your form. Lucas and Luna explore why Forrester estimates buyers are 7…

How B2B Marketers Use Partner Portals to Scale Channel Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 18, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers build and manage partner portals to scale indirect channel revenue. They break down the difference between a passive part…

How B2B Marketers Use Digital Experience Platforms for Enterprise ABM

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 8, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers use digital experience platforms (DXPs) to power account-based marketing at scale. They break down the difference between…

How B2B Marketers Use First-Party Data from Community Platforms

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 6, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers are leveraging first-party data from owned community platforms to drive enterprise deals. With third-party cookies fading and intent…

How B2B Marketers Use Partner-Led Growth for Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 4, 2026

Episode 93 of B2B Marketing with Fexingo explores partner-led growth — a model where B2B companies leverage channel partners not just for distribution but for co-selling, co-marketing, and co-innovation to win enterprise…

How B2B Marketers Use Customer Marketing for Expansion

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 2, 2026

Episode 88 of B2B Marketing with Fexingo explores how B2B marketers use customer marketing to drive expansion revenue in enterprise accounts. Lucas and Luna break down the difference between customer success and customer…

How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 25, 2026

Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders i…

How B2B Marketers Use Customer Advisory Boards to Drive Enterprise Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 14, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers leverage Customer Advisory Boards (CABs) to deepen relationships with key accounts and generate enterprise revenue. They walk throug…

How B2B Marketers Use Dark Funnels to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 17, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore the concept of dark funnels—the hidden, private channels where enterprise buying decisions actually happen. They break down how B2B marketers can iden…

How B2B Marketers Use Intent Data to Prioritize Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 8, 2026

On this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the strategic use of third-party intent data for enterprise account prioritization. They explore how intent signals—from research spikes to content …

How B2B Marketers Use Expansion Revenue to Grow Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 4, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the quiet engine of enterprise growth: expansion revenue. They break down why the best B2B marketers don't just chase new logos but systematically m…

How B2B Marketers Use Video Case Studies in Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 28, 2026

In this episode, Lucas and Luna dive into the power of video case studies in enterprise B2B sales. They discuss why 89% of B2B buyers say case studies influence purchase decisions, and how video formats can boost convers…

How B2B Marketers Use Dark Social to Find Unattributed Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 9, 2026

Most enterprise B2B buyers research for weeks before ever filling out a form — and that research happens in private channels: Slack DMs, WhatsApp groups, private LinkedIn messages, email forwards. This is dark social, an…

How B2B Marketers Use Dark Social to Track Enterprise Buying Committees

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 29, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna unpack the hidden channel of dark social — private sharing via WhatsApp, Slack, email, and Teams that drives over 80 percent of B2B content distribution but r…

How B2B Marketers Use Dark Social to Unlock Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 15, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle one of the most elusive problems in enterprise marketing: dark social — the private channels where deals actually get discussed but marketers can't see…

Partner Co-Marketing Opens Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 29, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how partner co-marketing helps B2B companies break into large enterprise accounts faster. Using Snowflake’s partnership with Accenture’s industry prac…

How B2B Marketers Use Warm Handoff Sequences from Events

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 19, 2026

B2B marketers spend millions on trade shows and events, but most leads go cold within 48 hours. In this episode, Lucas and Luna unpack a specific alternative: the warm handoff sequence. They break down the exact timing —…

How B2B Marketers Use Contract Intelligence to Shorten Enterprise Sales Cycles

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 13, 2026

Episode 112 of B2B Marketing with Fexingo: Lucas and Luna explore how contract intelligence — specifically AI-powered analysis of existing enterprise agreements — helps B2B marketers identify renewal triggers, compliance…

How B2B Marketers Use In-Product Prompts to Generate Enterprise Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 13, 2026

Episode 111 explores how B2B marketers can turn existing product usage into qualified pipeline using in-product prompts. Lucas and Luna break down the strategy behind Canva's 'Print Your Design' upsell and how a SaaS com…

How B2B Marketers Use Intent Data to Target In-Market Buyers

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 8, 2026

Lucas and Luna dive into how enterprise B2B marketers are using third-party intent data from sources like TechTarget and Bombora to identify accounts actively researching solutions. They discuss the difference between fi…

Why B2B Marketers Must Fix Their First Touch Attribution

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Sep 2, 2026

Enterprise sales cycles are lengthening, yet most B2B marketing teams still measure success by the last click. Lucas and Luna explore why this attribution gap is costing companies millions in wasted spend. They examine h…

How B2B Marketers Use White Space Analysis to Map Enterprise Account Growth

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 31, 2026

In episode 176 of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — the discipline of mapping what an enterprise account hasn't bought yet and turning that map into a growth plan. They discuss a…

How B2B Marketers Use the Champion to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 27, 2026

In episode 172 of B2B Marketing with Fexingo, Lucas and Luna drill into the single most underrated asset in the enterprise sales cycle: the internal champion. They unpack a real-world scenario from a $40 million software…

How B2B Marketers Use Economic Buyer Interviews to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 26, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a tactic that often gets overlooked in enterprise demand gen: interviewing the economic buyer. They walk through a real case from a cybersecurity sof…

How B2B Marketers Use Pricing Strategy to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 25, 2026

Episode 170 of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles. Lucas and Luna dive into pricing strategy as a competitive weapon in enterprise deals. They unpack the 'value-based pricing' a…

How B2B Marketers Use Customer Marketing to Retain Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 24, 2026

In this Fexingo B2B Marketing episode, Lucas and Luna explore how customer marketing can be a strategic lever for retaining and expanding enterprise accounts. They dig into a real case: a cybersecurity firm that cut chur…

How B2B Marketers Use Product Led Sales to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 21, 2026

In episode 166 of B2B Marketing with Fexingo, Lucas and Luna explore how product-led sales is reshaping enterprise demand generation and long sales cycles. They dissect the rise of the product-qualified lead (PQL) and th…

How B2B Marketers Use Customer Obsession to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 20, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a counterintuitive strategy for winning enterprise deals: customer obsession. They explore how a Customer Success-led 'voice of customer' program at …

How B2B Marketers Use Sales Intelligence to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 19, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how sales intelligence platforms are reshaping enterprise demand generation. They dive into a specific case: a cybersecurity company that used firmogr…

How B2B Marketers Use Account Based Marketing to Shorten Enterprise Sales Cycles

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 18, 2026

In episode 163 of B2B Marketing with Fexingo, Lucas and Luna dive into how account-based marketing (ABM) can compress the notoriously long enterprise sales cycle. Using the example of a fictional cybersecurity firm that …

How B2B Marketers Use Revenue Waterfalls to Diagnose Enterprise Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 12, 2026

Episode 157 of B2B Marketing with Fexingo digs into the revenue waterfall — the diagnostic framework that shows exactly where enterprise pipeline leaks. Lucas and Luna walk through a concrete example: a fictional softwar…

How B2B Marketers Use Deal Desks to Win Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 11, 2026

Episode 156 of B2B Marketing with Fexingo dives into the deal desk—the cross-functional nerve center that decides which enterprise deals get resources and which get killed. Lucas and Luna break down how a modern deal des…

How B2B Marketers Use Sales Plays to Win Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 10, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into the under-appreciated art of sales plays — the strategic sequences that turn a generic sales motion into a tailored, high-stakes enterprise campaign.…

How B2B Marketers Use Micro-Communities to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 7, 2026

In episode 152, Lucas and Luna explore how B2B marketers are building micro-communities—small, private groups of decision-makers—to accelerate enterprise deals. They dive into a real example: a cybersecurity company that…

How B2B Marketers Use Predictive Scoring to Prioritize Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 6, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers are moving beyond static lead scoring to predictive account scoring. Using a real-world example from a mid-market SaaS comp…

How B2B Marketers Use Account Mapping to Uncover Hidden Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 5, 2026

In this milestone episode 150 of B2B Marketing with Fexingo, hosts Lucas and Luna dive into the underused strategy of account mapping for enterprise sales. They explain how moving beyond the direct economic buyer to map …

How B2B Marketers Use Economic Buyer Interviews

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 1, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how economic buyer interviews can transform enterprise demand generation. They dissect a real case: a cybersecurity firm that interviewed twelve C-lev…

How B2B Marketers Use Content Syndication for Enterprise Leads

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 30, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into content syndication as a lead generation tactic for long enterprise sales cycles. They break down how a cybersecurity startup used syndicated whitep…

How B2B Marketers Use Competitive Intelligence to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 28, 2026

Episode 140 explores how B2B marketing teams leverage competitive intelligence to outmaneuver rivals in long enterprise sales cycles. We look at a real example of a SaaS company that used competitor weak points to close …

How B2B Marketers Use Interactive Content to Generate Enterprise Leads

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 28, 2026

Episode 139 of B2B Marketing with Fexingo explores how interactive content like ROI calculators and assessments can capture zero-party data and qualify enterprise leads. Lucas and Luna break down a real example: a fintec…

How B2B Marketers Use Sales Playbooks to Accelerate Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 27, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the art and science of sales enablement playbooks for enterprise sales. They break down why most playbooks fail—overly generic, static, and ignored—…

How B2B Marketers Use Direct Mail to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 26, 2026

In this episode, Lucas and Luna explore how B2B marketers are using old-school direct mail to cut through the noise and secure enterprise meetings. They break down a real-world example: a cybersecurity company that sent …

How B2B Marketers Use Win-Loss Analysis to Sharpen Enterprise Messaging

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 25, 2026

Episode 134 of B2B Marketing with Fexingo dives into competitive win/loss analysis as a tool to improve pipeline quality and enterprise messaging. Lucas and Luna explore how systematically debriefing lost deals—and even …

How B2B Marketers Use Land-and-Expand to Grow Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 24, 2026

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the land-and-expand strategy for enterprise accounts. Using Salesforce's early days with Wyse Technology as a case study, they break down how a smal…

How B2B Marketers Use White Glove Onboarding to Retain Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 22, 2026

Enterprise B2B marketers spend heavily on demand generation, but churn erodes the ROI. In this episode, Lucas and Luna explore how a dedicated white glove onboarding program — assigning a customer success manager to guid…

How B2B Marketers Use Gated Webinars to Build Enterprise Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 22, 2026

Episode 128 of B2B Marketing with Fexingo dives into the strategy behind gated webinars for enterprise demand generation. Lucas and Luna break down how a mid-market cybersecurity company used a series of three gated webi…